Launched in 2019, DNA Deodorants is the latest offering from the house of Ripple Fragrances (Cycle Agarbathis, Iris Home Fragrances, Lia Air Fresheners, Stop-O Bathroom Fresheners). 

The proposition of DNA Deos is to “Live Bold”. It is targeted towards the young, adventurous urban male who is bold enough to choose the difficult path forward, to make the right choices, to take a step into the unknown.

The upside was that we had the opportunity to build the brand from scratch on social media.
The downside - the launch film was not ready yet.

We instead went for the most striking stock images that we could find, and added motion to them with photo animating softwares that were a new trend in 2019.

In order to elaborate on what the brand means by boldness, we created a series revolving around dreaming bigger/bolder and daring to make 'Bolder resolutions' as we stepped into the year of 2020.

Soon after the launch of DNA Deos in late 2019, the world was plunged into the unknown with the Covid-19 pandemic.
We were quick to address it with posts encouraging our audience to follow lockdown guidelines and stay safe, while retaining the DNA flavour of 'boldness'.